Drive Product Success and Gain a Competitive Edge
CAP Senior staff operates on the premise that understanding human behavior provides a basis for determining market behavior. For clients, this translates into a better grasp of relevant issues, enhanced study design and a measurable increase to client’s marketing and selling success.
Methodology Design
CAP designs appropriate research methodologies.
Data Collection
Data Analysis
Data is analyzed and insights provided that address and expand on the research and consulting questions.
Research Output
CAP offers insightful conclusions and recommendations that allow clients to make meaningful strategic and tactical decisions.
Product Life Cycle Marketing and Research
CAP aids businesses manage and market their products and services throughout the entire life cycle. By addressing challenges in product development, market positioning, customer intelligence, and strategic communications, we ensure comprehensive support from pre-launch exploration to maturity and decline. Our personalized recruitment methods and marketing research processes optimize marketing efforts, improve product success, and maintain a competitive edge, especially in complex sectors like healthcare.
PRE-LAUCH EXPLORATION
Gaining customer pre-launch marketing intelligence aids developing a solid foundation for product promotion.
CAP is singularly adept at gaining insights that are fundamental to a successful market entry.
Develop Marketing Strategy
CAP has extensive experience assisting with determining a “game plan” for how a company can successfully use/allocate resources to identify and subsequently contact prospective customers.
Highly customized conversations with potential key audience targets, allows for identifying and prioritizing where resources should best be applied – a crucial part of marketing strategy.
BRANDING
Branding creates a distinct identity in the minds of target audiences/general population. The goal is to have a brand stand out and ultimately become the preferred option that is easily identifiable.
CAP is uniquely qualified through use of its proprietary and standardized processes to determine the unique properties/emphasis of potential key customers.
PROMOTIONAL MATERIALS & STRATEGIC COMMUNICATIONS
CAP helps its clients evaluate the success of created materials and communications that are developed to enhance awareness of products and generate/motivate target audiences to utilize a new product entry.
Appropriately developed promotional materials/communications can raise awareness, change attitudes, and be a potential key persuader to taking positive action.
Experience Breadth and Depth
With over 35 years of experience, CAP has worked with companies of all sizes, from startups to industry leaders. Known for its responsiveness, CAP consistently meets or exceeds client timelines and ensures budgetary efficiencies. This vast experience and dedication to client satisfaction makes CAP a trusted partner in the market to whom customers frequently return.
Partial list of collaborative partners
