CAP delivers dynamic marketing services across all product life cycle stages, from pre-launch to maturity, catering to diverse audiences.
CAP conducts early and continuing market research to drive product development and market positioning.
PRE-LAUCH EXPLORATION
Gaining customer pre-launch marketing intelligence aids developing a solid foundation for product promotion.
CAP is singularly adept at gaining insights that are fundamental to a successful market entry.
Develop Marketing Strategy
CAP has extensive experience assisting with determining a “game plan” for how a company can successfully use/allocate resources to identify and subsequently contact prospective customers.
Highly customized conversations with potential key audience targets, allows for identifying and prioritizing where resources should best be applied – a crucial part of marketing strategy.
BRANDING
Branding creates a distinct identity in the minds of target audiences/general population. The goal is to have a brand stand out and ultimately become the preferred option that is easily identifiable.
CAP is uniquely qualified through use of its proprietary and standardized processes to determine the unique properties/emphasis of potential key customers.
PROMOTIONAL MATERIALS & STRATEGIC COMMUNICATIONS
CAP helps its clients evaluate the success of created materials and communications that are developed to enhance awareness of products and generate/motivate target audiences to utilize a new product entry.
Appropriately developed promotional materials/communications can raise awareness, change attitudes, and be a potential key persuader to taking positive action.
CAP excels in healthcare research across all therapeutic areas and respondent types.
In non-pharma sectors, CAP works with C-suite executives, technological advancements, and delivery systems.
In the healthcare arena, CAP has breadth and depth of research experience in virtually all therapeutic areas and respondent types; healthcare professionals and patients as well as caregivers/family members.
CAP staffs every study with a company principal and a senior researcher. This allows for greater depth of thought on studies, as well as more rapid turn-around time. With rare exceptions, all senior researchers utilized on research studies have a minimum of 10 years industry experience and educationally are at master’s level or beyond.
CAP also has an on-site global logistics director as well as its own recruiters who embrace hard work and push every angle of investigation, as well as utilize existing strong relationships that have been built through the years. CAP has never failed at recruitment.
CAP has an authentic, mature approach that results in trust and willingness to help connect various relationships to find suitable candidates. When interacting with a potential respondent, recruiters use a high-touch, very personal approach that is characterized by understanding, humanity and dignity. There are no formulaic or “canned” approaches. As appropriate given the needs of any particular study, outside corporate recruiters are also utilized. CAP always recruits respondents in accordance to HIPPA guidelines.